Green Celebrities

As we get closer to relaunching the new and improved Green for Good website, we have of course been pondering the various marketing approaches we can take to help get the word out about the great new site. Naturally, the idea of having a celebrity spokesperson endorsing the site was raised, so we got thinking about which celebrities would be the best fit for Green for Good and promoting the Green Lifestyle we support.

Well, one natural idea (if you'll pardon the pun) is to ask actor Ed Begley - after all, we sell his cleaning products on our site already. But we didn't want to limit the field to just one, so we decided to do some hard core research. Let's see - would a celebrity be considered Green if they drove a Hybrid? If so, we have the following to choose from:

Alexandra Paul
Alicia Silverstone
Dr. Andrew Weil
Arianna Huffington
Bill Maher
Billy Crystal
Billy Joel
Brad Pitt
Cameron Diaz
David Duchovny
David Hyde Pierce
Donna Mills
Donny Osmond
Ed Begley
Ellen DeGeneres
Hart Bochner
Harrison Ford
Jack Black
Jack Nicholson
Larry David
Kevin Bacon
Kirk Douglas
Kurt Russell
Leonardo DiCaprio
Patricia Arquette
Rob Reiner
Robin Williams
Salma Hayak
Susan Sarandon
Tim Robbins
Ted Danson
Tom Hanks
Woody Harrelson
Will Ferrell

Not a bad list!

Some additional digging revealed that just last week, our friends at treehugger.com pointed out that "Sting and Trudie, that famously all singing, all producing, all do-gooding tantric couple, have produced a range of organic honey and olive oil straight from their ‘Fields of Gold’ in Tuscany. This is the ‘Message in the Bottle’ according to Trudie: “I feel that we're using nature's bounty to give something back to the earth, and so help preserve its future for generations to come.” Since the Il Palagio range is organic and produced by very famous people unsurprisingly this particular Italian bounty doesn’t come cheap, evinced by the fact it is being sold exclusively at Harrods. To further sweeten the expensive taste Sting and Trudie are donating 10% of profits to the environmental charities they support. As a special treat however it might be nice to drizzle a bit of Sting on your toast!"


(How would Sting and Trudie look in Green?)

I have attempted to contact the couple's representatives in the US to see if Green for Good might get the exclusive rights to the products here but to date, I have yet to hear back (but hey, it was a holiday weekend).

What about Willie Nelson or Daryl Hannah? Each were on hand at the biodiesel conference in San Diego last week, where Hannah presented the "Influencer of the year" award to Nelson. According to a write up about the affair in the San Diego Union, "Nelson has become an icon of biodiesel use. His personal vehicles and tour bus all run on biodiesel. At home on Maui, Hawaii, he drives a Mercedes-Benz E-Class diesel sedan powered 100 percent by diesel. His wife, Annie, drives a Volkswagen Jetta diesel.

Actress Daryl Hannah, who drives a biodiesel-powered 1984 Chevrolet El Camino among other biodiesel powered vehicles was on hand to present the “Influencer Award” to Nelson."



(Photo by SANDY HUFFAKER)

Now if driving a 1984 biodiesal-powered El Camino doesn't demonstrate a commitment to the Green Lifestyle, I'm not sure what does!

So you can see there are plenty of choices for us out there - many more I'm sure I didn't include in here. What do you think? Should Green for Good give one of these celebrities a jingle to see if they'd help us out? And if so, whom would you choose?

-David Kaufer (President and Chief Green Officer, Green for Good, Inc.)


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