Do You Want Organic, No Trans-fat Fries with That?

Organic Pepsi is on the way, we're told, primarily as counter-PR to the new movie "Fast Food Nation." Since I happen to have friends and loved ones who are virtually addicted to colas, and because Pepsi can help raise visibility for organics, I have mixed feelings. The nutritional value of this stuff has got to be virtually nil, but perhaps it will do some good along the way. It can't be worse than regular Pepsi, unless the giant soft drink industry wants to give organic a "more filling, tastes crappy" stigma. But why would they want to do that?

-- Paul Andrews, GreenforGood

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