New York Times Green Section

The New York Times has an entire section today on "The Business of Green." Interesting not as much for the content imho (it's fairly traditional and rattles no chains) but for the fact that a newspaper doesn't do special sections without a big ad budget. So that means The Times sees money flowing into the "Green" sector, and is out to take advantage.

Alas, how many trees died on the altar of "Green" journalism? Newspapers consume entire forests in production and deplete huge oil fields in distribution. Let's hope they make the transition to all-Internet, all the time, sooner rather than later.

-- Paul Andrews, GreenforGood