Another PR/Marketing Firm "Goes Green"

And now the herd has officially formed and is starting to stampede across the country.



Public relations and marketing firms have "found Green" and the rush has begun to stake ground (and clients and accounts) in this field now that it has received so much attention in the media.

The latest? San Francisco-based Cohn & Wolfe. They sent out a release last week announcing that it was launching a "new Green practice" that focuses on Sustainable Businesses, Alternative Energies and Environmental Strategies.

Not that there is anything wrong with this of course. I do believe that this is a growing field and one that has the need for sound PR and marketing counsel as it emerges from the niche sector and into the mainstream.

But there is a sense of "me too" in this and the MWW announcement I referenced earlier that is a bit annoying and amusing. I have no idea if Cohn & Wolfe or MWW or any of the other larger firms do bring expertise that is especially relevant to the Green industries beyond what they have done for others.

But I do know there is already a solid group of committed professionals who saw this need long ago - and pursued it BEFORE it was economically obvious to do so. Here in Seattle there are at least 2-3 firms I can think of (The Bellwether Group, Egg) and I know another great firm in Pasadena (Clean Agency) who has been at this for years too.

When I decided to leave my last corporate job and pursue the green lifestyle and profession for myself, I was very tempted to launch a green firm as well. But I found that with twin baby boys and the work and time that goes into launching an exciting new start up such as GreenforGood.com, there simply wasn't the time for me to devote to this as well.

But don't be surprised down the road if you see some new business services emerging from our little corner of the world...

David R. Kaufer
Founder and Chief Green Officer
Green for Good