Wednesday, June 28, 2006

Check It Out, Talk It Up: Who Killed the Electric Car?


Check out Treehugger's thread and the trailer for Who Killed the Electric Car?

On the heels of Al Gore's "An Inconvenient Truth," this could get people to thinking hard about who's really grinding the planet into dust.

Watch for reviews! Talk it up with your friends!

This kind of Net-working really does work. The same process worked for the film, "What the Bleep Do We Know?" starting with a few hundred moviegoers in Yelm, WA, not far down the freeway from Seattle. From one source:

"Released in 2004, the film opened at a single theatre in Yelm, rolling out slowly and gathering speed through a word-of-mouth marketing campaign aimed at yoga studios, holistic health-care centres, fans of Wayne Dyer or Deepak Chopra and members of New Thought churches such as the Unitarian Universalist and Bahai faith. After selling out small theatres for months, it was finally picked up for distribution by Samuel Goldwyn Co.

To date, What the Bleep has been released in 15 countries and has grossed more than $12-million (U.S.). It has sold more than one-million copies on DVD, inspired hundreds of worldwide study groups and spawned a growing cottage industry that includes a paperback (The Little Book of Bleeps), a hardcover workbook (What the Bleep Do We Know!? Discovering the Endless Possibilities for Altering Your Everyday Reality), trademarked apparel (T-shirts, baseball caps, necklaces, scarves) and last summer's six-city conference tour...."


-- Paul Andrews, GreenforGood